Marketing Funnel & ROAS
Marketing & GrowthAnalyze conversion rates and drop-off across your entire digital marketing funnel: Impressions → Clicks → Leads → Opportunities → Paying Customers, calculating full-funnel ROAS.
ROAS · spend 6,000 · revenue 16,800
About this calculator
High-performing growth marketing requires understanding where prospects drop off between viewing an advertisement and completing a purchase. Tracking conversion stage-by-stage reveals optimization bottlenecks.
This tool models your full customer acquisition funnel, calculating stage-to-stage conversion rates, overall end-to-end conversion efficiency, cost per stage, and final Return on Ad Spend (ROAS).
How It Works & Formula
Stage Conversion Rate = (Next Stage Volume / Current Stage Volume) × 100%. Overall Conversion = (Final Customers / Initial Impressions) × 100%. Blended CPA = Total Ad Spend / Final Customers.
Related Calculators
View All (14)CAC & LTV Calculator
Analyze Customer Acquisition Cost vs Lifetime Value and discover your business unit economics health ratio.
ROAS & Ad Spend ROI
Calculate Return on Ad Spend (ROAS), target ROAS, profit margin, and break-even advertising thresholds.
CPC, CPM, CTR & CPA Calculator
Calculate and cross-convert cost per click, cost per thousand impressions, click-through rate, and CPA.
Conversion Rate Calculator
Find conversion rates from visitors to leads, trials, and paying customers with confidence intervals.