Net Revenue Retention (NRR)
Marketing & GrowthCalculate SaaS Net Revenue Retention (NRR), Gross Revenue Retention (GRR), expansion revenue, and customer churn impact to benchmark recurring revenue health.
About this calculator
Net Revenue Retention (NRR) is the single most important metric for evaluating SaaS business health and valuation multiples. An NRR above 100% means the business grows organically from existing customers even with zero new acquisitions.
This calculator computes NRR and GRR from starting MRR, expansion MRR (upgrades, cross-sells), contraction MRR (downgrades), and churned MRR (cancellations).
How It Works & Formula
NRR (%) = [(Starting MRR + Expansion - Contraction - Churn) / Starting MRR] × 100%. GRR (%) = [(Starting MRR - Contraction - Churn) / Starting MRR] × 100% (capped at 100%).
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